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the pharma commercial & sales conference home, 16th may 2017, london ≡ menu home pharma social media conference contact testimonials about our usp conference consultancy we hope you enjoyed the pharma commercial & sales conference. join us at our sister event: 24 pharmaceutical brands to speak at europe’s leading one-day pharma social media conference: drive engagement & add value with compliant, impactful strategies balance risk & reward ! future-focused, next-level patient, hcp & internal stakeholder engagement strategies which take advantage of new opportunities & the latest tech innovations within the regulatory framework to prove social media as a strategic value creator with measurable impact 3rd annual, one-day conference & networking event, led by pharmaceutical brands for pharmaceutical brands. 27th june , one america square , london. does the reward justify the risk? stay ahead of the competition with innovative, on-trend, compliant social media strategies which maximise patient, hcp & internal stakeholder engagement & demonstrably impact business results 1. maximise patient engagement, awareness & interaction : next-level strategies to drive true patient engagement across social media platforms 2. navigate the regulatory landscape successfully & safely : overcome the hurdles of industry regulations to boost social media engagement and results 3. results-driven, value-focused measurement strategies : measure and prove the long-term impact and roi of social media activites 4. meet hcp expectations & capture their attention : tailored strategies to influence and engage hcps with relevant, engaging social media content 5. change mindsets, win business-wide buy-in : bring about real change, improve internal processes and embed support for social media strategies 6. stand-out, long-term social media strategies : shape impactful, engaging and compliant multi-channel strategies which meet your objectives and boost results 7. drive success with emerging trends & new technologies : keep up with the latest opportunities to innovate social media strategies – within the regulatory framework! 08.30 registration, coffee & informal networking 09.00 gic welcome, interactive voting introduction & co-chairs’ opening remarks pelin içil, marketing manager, women’s healthcare & men’s healthcare, bayer jason browning, global head of digital communications & social media, novartis social media strategy – double perspective 09.20 boosting true patient awareness, interaction & engagement across social media touchpoints with next-level, compliant engagement strategies ruth wilson, global head of patient advocacy, teva pharmaceuticals stefania alvino, multichannel manager, daiichi sankyo morten remmer, chief growth officer, leo innovation lab karol poznanski, associate director, policy & communications lead, msd poland social media strategy – double perspective 09.50 don’t just follow the crowd! shaping an objective-led, long-term social media strategy with measurable impact perspective one: alex saunders, head global digital communications, gsk perspective two: frank sielaff, head of digital channels, group communications, merck axel löber, head of corporate branding & strategic communications projects, merck 10.30 bonus session; reserved for exclusive partner speaker . can you help pharmaceutical brands unlock the power of social media? for more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@pharmasocialconference.com 11.00 morning refreshment break with informal networking platform snapshot: twitter 11.30 exploring new, innovative ways of using twitter in pharma; what are the next steps we can take? sarah holiday, social media strategy lead, (europe, japan, south korea, australia, new zealand), pfizer engaging hcps 11.45 capture attention & drive long-term, successful relationships with best-practice approaches to influencing & engaging hcps on social media serli çubukçu, digital & multichannel communications marketing manager, sanofi consumer healthcare turkey regulatory context – q&a panel 12.05 overcoming the challenges & restrictions of industry regulations to maximise the true potential & value of social media as an engagement-boosting channel aileen thompson, executive director, communications, association of the british pharmaceutical industry (abpi) 12.35 lunch for delegates, speakers & partners peer discussions 13.10 informal peer-to-peer discussions (20 minutes during lunch) a) monitoring & kpis: alexandra-mareike mehner, head of global marketing communications biomonitoring, merck c) paid social media jános pénzes, digital center of excellence lead, gedeon richter plc e) recruitment denisa mcknight, global leader operational intelligence & innovation, roche b) reputation building angela wale, channel marketing manager for pharma & public sector, celesio uk d) corporate perspective audrey liechti, senior communications manager, takeda uk ltd 13.35 co-chairs’ afternoon remarks pelin içil, marketing manager, women’s healthcare & men’s healthcare, bayer jason browning, global head of digital communications & social media, novartis case study 13.50 marketing outcomes in the medical environment andy stafford, commercial director, nitro digital platform snapshot: linkedin 14.05 exploring the latest trends, technology developments & new innovations to drive social media success, compliantly alexander robbie, digital planning lead, roche anand das, regional client partner, pfizer jános pénzes, digital center of excellence lead, gedeon richter plc sarah mewton, pa & communications director, zoetis platform snapshot: linkedin 14.35 how successfully are pharma companies using linkedin and for what purpose? recruitment, stakeholder engagement, social selling, employee advocacy…what works best? cyril mandry, customer engagement & social media director europe, msd emerging trends & technologies panel 14.50 measuring & proving the impact, value & roi of social media strategies to secure senior buy-in & inform results-driven future strategies denisa mcknight, global leader operational intelligence & innovation, roche 15.10 bonus session; reserved for exclusive partner speaker . can you help pharmaceutical brands unlock the power of social media? for more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@pharmasocialconference.com 15.30 afternoon refreshment break with informal networking platform snapshot: facebook 16.00 what’s next for facebook? what is best practice in our industry and what can make a real difference? zsuzsa beke, head of communications & government relations, gedeon richter plc internal buy-in 16.15 boosting your influence & changing mindsets to secure internal buy-in & drive business-wide support for social media success jannick larsen, senior manager, customer experience europe, teva 16.35 co-chairs’ closing remarks 16.45 official close of conference day “great opportunity to listen to advances. really enjoyed the opportunity to meet with industry colleagues.” almirall “high-energy, packed agenda, delivering some really interesting insights.” gsk “fantastic! engaging speakers, real food for thought.” msd uk “insightful experience and comforting that all pharma companies are experiencing similar challenges.” gsk related events copyright © 2016 global insight conferences ltd ● privacy policy ● terms & conditions ● cookies help us deliver our services. by using our services, you agree to our use of cookies. find out more. i agree.
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